In network marketing, it’s tempting to rely on special deals and shortcuts to attract and retain distributors. However, if you build a culture based on special deals, don’t be surprised WHEN (not if) it falls apart. This approach can create a culture of entitlement without loyalty, leading to long-term challenges that can undermine your business.
The Culture of Entitlement
When you attract distributors with special deals and incentives, you create a culture of entitlement. Distributors begin to expect continuous special treatment and perks, and their loyalty is tied to what they can get rather than a genuine belief in the product or the company. This entitlement mentality can lead to a lack of loyalty, and when the deals dry up, so does their commitment.
Think Long Term, Not Short Term
Rich people think long term, whereas poor people think short term. This principle is crucial in network marketing. Quick fixes might provide an immediate boost, but they often turn into long-term headaches. Shortcuts usually always become the longer road, causing more harm than good in the end. Instead, focus on building a business that thrives on strong foundations.
Think of it this way. If they JOINED you for the special deal they will LEAVE you for the special deal.
Avoiding the Pitfalls of Incentives
Daniel Pink’s book “Drive” highlights the dangers of relying on carrots and sticks (incentives and punishments) to motivate people. Here are seven dangers he outlines:
1. They Can Extinguish Intrinsic Motivation
When people are driven by internal rewards like satisfaction or purpose, external rewards can diminish this motivation.
2. They Can Diminish Performance
Overemphasis on rewards can lead to a focus on the prize rather than the work itself, often resulting in poorer performance.
3. They Can Crush Creativity
Incentives can limit thinking and innovation, as people tend to play it safe to secure the reward.
4. They Can Crowd Out Good Behavior
Relying on rewards can overshadow the natural, altruistic reasons people might have for doing good work.
5. They Can Encourage Cheating, Shortcuts, and Unethical Behavior
The drive to earn rewards can push people to engage in unethical practices to achieve them.
6. They Can Become Addictive
Like any form of addiction, once people get used to rewards, they constantly need more to feel motivated.
7. They Can Foster Short-Term Thinking
Incentives often focus on immediate results rather than long-term sustainability and growth.
Building the Right Way
To create a sustainable network marketing business, prioritize building your business the right way. This involves focusing on genuine relationships with your distributors, leading through influence, and investing in personal development. Here are some key strategies:
1. Distributor Relationships
Develop authentic relationships with your distributors. Ensure they see the value in the company beyond any special deals or promotions. When distributors genuinely believe in the mission, their loyalty is much stronger.
2. Leadership Through Influence
Lead by example and inspire your team. Influence is more powerful than authority. When your team respects and trusts you, they are more likely to stay committed and motivated.
3. Personal Development
Invest in your personal growth and encourage your team to do the same. Continuous learning and development are essential for long-term success. A team that is constantly improving will be better equipped to handle challenges and grow the business.
Avoid the Hype Train
Avoid getting swept up in the hype train of the latest trends or the promise of easy money. The hype can be enticing, but it often leads to unsustainable practices and disillusionment. Stay grounded in your principles and committed to your long-term vision.
“Don’t wish it were easier, wish you were better.” Jim Rohn
The Importance of Progress
Tony Robbins defines happiness as progress. Finding ways to progress and improve continually is key to maintaining motivation and achieving long-term success. Embrace the challenges and view them as opportunities to grow stronger and more resilient.
Creating Lasting Impact
Reflecting on my experiences in network marketing, I’ve always emphasized the importance of building genuine connections and mastering the fundamentals. The strategies outlined here are designed to help you create a network that supports long-term growth and sustainability.
Final Thoughts
Building a sustainable network marketing business requires dedication, integrity, and a long-term vision. Avoid the pitfalls of special deals and shortcuts. Focus on genuine relationships, influential leadership, and personal development. By doing so, you can create a thriving business that stands the test of time.
“The path to success is to take massive, determined action.” Take consistent, focused actions towards your long-term goals, and you will build a business that not only survives but flourishes.
Action Steps for Today
- Review your current business practices and identify areas where you might be relying on short-term fixes.
- Develop a plan to strengthen relationships with your distributors and ensure their loyalty is based on genuine belief in the company.
- Consistently improve both your systems and culture.
- Invest time in personal development and encourage your team to do the same.
- Stay focused on the balance of short term urgency along with long-term vision.
Remember, sustainable success in network marketing comes from building on a solid foundation, staying true to your values, and consistently working towards long-term goals.
One Response
Spot on!