Systems are incredibly important in building a business; especially when it comes to creating more time and freedom in your life. Having scripts, tools, templates and processes for your customers and distributors to follow not only helps them get better results sooner, but also takes a lot of work off your shoulders – freeing up my time in your day.
The word ‘System’ itself can also be used as an acronym to emphasize their importance; a SYSTEM Saves You Stress, Time, Energy & Money.
And we can use that same acronym to help improve our front-end enrolments and sales. Because often we can get caught up in our trying to sell everything about our products. But really, people aren’t buying your product, they’re wanting a result. They’re looking for a solution to the challenges they face every day.
And those 4 challenges of stress, time, energy and money are four of the very biggest people struggle with each day. Rather than talking about your products, super-charge your sales by looking at which of those challenges in the SYSTEM they can help solve.
Lots of people are selling a weight-loss shake. And most of them are talking about why their shake over others. But are people really wanting a weight-loss shake? Or are they looking for a way to take out the stress and overwhelm of eating well?
Instead of focusing on the ingredients in your shake, talk about how you’re saving people time (and quite possibly money) at the shops and in the kitchen each and every day – and far more people will be wanting to buy.
Your nutritional products are saving the money they’re spending on equipment or trainers and the time and energy wasted in the gym for little to no result.
There are plenty of skin-care products out there – you can separate yourself from the average salesperson by showing how your products save time (and energy) with their simplicity and effectiveness in comparison to other long and complicated routines.
Your travel program can sell the peace and happiness of ‘stress-free family holidays’.
The best part of going through the process – you remove yourself from the crowded ‘red oceans’ and move into untapped blue oceans.
Everyone is selling how much money they can help you make with their financial products – that’s a red ocean. There’s an enormous blue ocean of people too scared to invest because of the (perceived) time, effort and money that can be lost to the markets.
You can tap into this blue ocean by selling how your program will remove the stress, time and monetary risks normally associated with investing – and you have provided a unique option that removes huge roadblocks for people. Which will ultimately lead to many more sales.
2 Responses
Gotta love ways that make things easier for people AND allows the to understand the benefits they will achieve outside of just what the products can give them. While that time saving shake might help you lose some pounds over time what it really might do is make people take a double take at you when you walk by on the beach in that bikini wondering what you did to look so great!
Love the acronym for system – Save Yourself Stress Time Energy and Money. And the explanations are also very actionable. Thanks