I’ve been in the network marketing industry for over 35 years, and during this time, I’ve witnessed significant changes and advancements.
When I first started, we primarily connected with people over the phone or in person. Presenting the business meant conducting live presentations, whether in homes, at hotels, or in offices. As technology evolved, we began to incorporate new tools like VHS tapes and cassettes. Then came CDs and DVDs, and eventually, the internet brought email, video, social media, and live streaming.
With the massive proliferation of social media, the entire network marketing industry has shifted towards using these platforms to promote and sell products. However, I’ve observed an alarming trend: far too many people now rely strictly on social media to grow their business. It has become their only strategy.
We’ve developed a generation of what I call “keyboard warriors” who hide behind their computer screens rather than actually talking to people. Many of these individuals lack the social skills necessary for one-on-one or group communication. It’s similar to how a muscle atrophies over time – if you don’t use it, you lose it.
My suggestion for network marketers is to be well-rounded. Yes, use social media. Use it extensively. But relying exclusively on social media as your sole strategy is a mistake. The reality is that we don’t own platforms like Facebook or Instagram. They control these platforms, and we simply get to use them.
Putting your entire business on the line by depending on a tool that you don’t own or control places you in a precarious position.
To achieve sustained success, network marketers should strive to be well-rounded. Here are some key points to consider:
#1: Develop a Strong Social Media Presence
Use social media effectively to create compelling content and posts that attract attention and engagement. Learn the algorithms, understand your audience, and post consistently to build a solid online presence.
#2: Enhance Your Communication Skills
Don’t neglect the importance of personal interaction. Be comfortable picking up the phone and having meaningful conversations with prospects. Practice and refine your ability to communicate effectively in person.
#3: Combine Online and Offline Strategies
Generate leads and meet people both online and offline. Attend networking events, join local business groups, and engage in community activities. These offline interactions can complement your online efforts and broaden your reach.
#4: Adapt to Technological Advances
Stay updated with the latest technological tools and trends, but don’t let them replace your foundational skills. Technology should enhance your business, not define it.
#5: Build a Resilient Business Model
Ensure that your business model is not solely dependent on one platform or method. Diversify your strategies to create a resilient and sustainable business.
By integrating these approaches, you can build a more robust and adaptable network marketing business. Social media is a powerful tool, but it should be part of a broader strategy that includes direct communication and personal interaction.
Balance is key.
As we wrap this up, the evolution of network marketing has brought incredible opportunities with the advent of social media and technology. However, it’s crucial to maintain a well-rounded approach.
Develop your social media skills, but also cultivate your ability to communicate directly and engage with people face-to-face. By striking this balance, you can create a sustainable and successful network marketing business that can withstand changes and challenges in the industry.
2 Responses
Todd, you are 100% spot-on! The value of human interaction in Network Marketing is very vital and cannot be replaced with technology.
Thanks my friend!! Lost art it seems. Great to hear from you!