Here’s the dilemma: Urgency is synonymous with wealth, and the way that the majority of compensation plans are structured, the vast majority of brand-new signups happen at the end of the month. This occurs naturally when people are trying to meet quotas or hit ranks—they create urgency.
But there’s a crucial difference between urgency and panic, and it needs to be clearly understood. Often, during this end-of-the-month urgency, network marketers shift from being givers, offering opportunities and incredible products or services, to becoming takers, just trying to meet quotas. This can damage long-term relationships with prospects or customers.
While urgency can be good because it provides a deadline and an extra push, the problem is when the focus becomes too much on short-term wins. If you focus too much on short-term goals, you may get quick-fix sales that help temporarily but lose many more long-term sales or recruits in the process.
It’s a delicate balance. Urgency is important, but most of the work must be done earlier in the month to avoid turning into those pushy, hard-closers that give our industry a bad reputation. When you push too hard at the last minute, you can end up coming across as more interested in yourself and your goals than in serving others.
The other thing to remember is that it’s highly unlikely you’ll hit your numbers at the end of the month if you haven’t filled your funnel earlier on. People don’t just jump into your business or buy your products at the last second. You need to build relationships and interest throughout the month, so when the end comes, it’s a natural process rather than a hard sell.
The takeaway? Urgency, when done right, can help you hit your goals. But don’t let it turn into panic that damages long-term relationships. Plan for the long game and understand the balance between urgency and providing real value.
As ALWAYS I would love your thoughts!
