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Old is New Again in Network Marketing: A Shift Back to Basics

Let’s dive into some context for the network marketing industry.

For a long time, many leaders and companies viewed social media as a non-duplicable tool. But over time, it became clear that social media could indeed work well, enhancing the timeless principles always taught in our industry.

Social media strategies became essential for teams to avoid being scattered. It turned into a staple for almost every growing team.

Leaders improved their use of Facebook groups, fostering an impressive online culture. Posts, lives, stories, reels, and content improved, and network marketers began to grasp the power of personal branding.

Customer and recruiting Facebook groups popped up, aiding recruitment and retention. Social media leveled the playing field, making success more accessible for the average person. Some systems were so effective that even those with minimal skills found success.

However, in the last few years, I’ve noticed a shift.
 
Social media remains crucial, but it’s become more complicated for the average person to succeed. People’s attention spans are shorter, their expectations higher, and the competition for captivating content on social media has intensified. There are always new systems innovating the way we do things.  Don’t get me wrong – as a social media coach, I love social media. But here’s the thing: old is new again.
 
Especially in the last five years, there’s been a diminishing focus on teaching the fundamentals of network marketing.
 
Basic skills have declined. With the economy struggling and tighter budgets, things are more challenging in all industries, including ours.
 
Remember the days of Super Saturdays, all about honing skills? I’m not saying we need to bring back Super Saturdays per se, but we definitely need to return to teaching the basics. The basics BALANCED with leveraging NEW technologies!
 
Successful people excel because they do the basics better.
 
It’s time to step up our game and develop more leaders.
 
Let’s continue to adapt with technology while also returning to our roots to strengthen our foundation in network marketing!
3 Highly Effective Laws Of Success For Network Marketers
3 Highly Effective Laws Of Success For Network Marketers
Picture of Rob Sperry

Rob Sperry

Rob Sperry has been recognized as one of the top trainers in the network marketing industry. In his first year in the industry, he reached the highest level in a multi-billion dollar company. Her built his business in 41 countries as a distributor. Conquering new heights, Sperry became the co-creator of my. Mynt was a spin-off from a 3 billion dollar company (total sales) and launched with a million dollars in sales in just the first month. After the success of mynt, Sperry was instrumental in helping to bring two top companies together, thus creating one of the largest mergers in the network marketing industry. Due to his expertise, he has been featured in national and international books, podcasts, blogs, articles, and magazines specific to finding success in network marketing. Rob has spoken in 23 countries in the last few years and is an 11x author. His podcast has been listened to by 160 countries. Rob is now not a distributor of any company and focuses his team as a generic trainer. He now travels the world speaking, training, consulting, writing books, and hosting some of the most prestigious mastermind retreats in the network marketing profession.

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4 Responses

  3. Social media is amazing, but real relationships still thrive in person. So yes, I definitely agree with embracing the digital world without forgetting the basics of this industry.

    Reply

  4. “Social media is amazing, but real relationships still thrive in person. So yes, I definitely agree with embracing the digital world without forgetting the basics of this industry.”

    Reply

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