With the rise of AI, digital marketers are giddy with all the tools that help generate content, images, etc. Personally, I use resources like ChatGPT daily.
But… (there’s always a but, isn’t there?)
You have to be careful not to sacrifice your creativity and authenticity in the process! Yes, use AI tools and resources for market research, to give you ideas, structure for a post, etc. At the same time, be sure to take the time to make it yours!
Authenticity is the gateway to building true relationships.
Relationships are also at the heart of everything we do! People can spot someone who is disingenuous a mile away. (We all know that guy or gal who isn’t all they post to be… Don’t be them!)
Leveraging AI without personalization can lead to distrust. This is the exact opposite of what a digital marketer is hoping to establish social media.
⚠️ Be cautious not to rely so much on these tools that you lose your voice and the beautiful and unique qualities and characteristics that make you, YOU!
At the end of the day, people do business with people they like and people they trust. In the spirit of success.
